LOY. AGENCY
EMBEDDING BRANDS IN CULTURE
LOY. Agency created and produced an exclusive acoustic showcase together with Swisscom and SRF3. Tickets were not available for purchase; only ten winners selected through an SRF competition gained access. High above Zurich, inside the SRF TV tower on the Uetliberg, Bligg performed an intimate concert framed by a breathtaking 360-degree view. A personal meet and greet completed the experience.
– Concept Development and Experience Design
– Partnership Curation and Matchmaking
– Production and Event Management
– Artist Relations
– Story Activation
Swisscom and SRF3 aimed to create a cultural moment that moved beyond traditional promotion: exclusive, emotional and deeply rooted in Swiss identity. Bligg, one of Switzerland’s most influential artists, offered the perfect cultural anchor. The goal was to create a rare experience that meaningfully connects brand, audience and artist.
LOY. Agency shaped the entire experience from concept to execution. The SRF TV tower, normally closed to the public, transformed into the stage for an intimate acoustic performance. LOY. Agency coordinated all partners, managed on-site production and ensured that narrative, setting and artist experience aligned seamlessly. In parallel, LOY. Agency has supported Bligg for more than ten years in brand collaborations and cultural partnerships.
The showcase became a cultural highlight, amplified across SRF3, Swisscom channels and social media. The combination of exclusivity, emotional depth and an exceptional location created strong resonance and positioned Swisscom as a brand that enables authentic cultural experiences. For Bligg, the moment strengthened his bond with fans and reinforced his position as a defining figure in Swiss music.
