LOY. AGENCY
EMBEDDING BRANDS IN CULTURE
LOY. Agency is a trusted connector between brands and culture. Founded in 2018, we bring together deep cultural knowledge, strategic expertise and a strong ecosystem of award-winning creatives, artists and industry experts, curating the right constellations for each collaboration.
We work closely with artists, athletes and cultural figures who influence today’s conversations and connect them with brands that share their values and ambition. Our role goes beyond facilitation: we curate partnerships with credibility, clarity and long-term vision.
Our goal is to create alliances that generate value on both sides.
For brands, for talent and for culture itself.
We work inside culture, not around it. We believe that cultural relevance comes from trust, proximity and real participation.
Not every brand fits every voice. We curate collaborations that make sense, culturally and strategically.
We don’t chase viral moments and campaigns. We build partnerships designed to last.
A collaboration only works if both sides win. Brands, talents, audiences and culture included.
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We connect brands with cultural voices that truly fit. Shared values first. Strategic relevance always.
We clarify direction and ambition. Purpose, roles and goals are aligned before anything moves forward.
We develop the right ideas and guide the execution. From creative concepts to campaigns, we bring collaborations to life with clarity, taste and cultural understanding.
We place the collaboration where it resonates. Through the right channels, communities and partners, ensuring relevance that lasts beyond the campaign.
Lara Bliggensdorfer is the founder and driving force behind LOY. Agency. With over 15 years of experience across both the artist and corporate side, she brings strategic clarity, cultural credibility and a deep understanding of how meaningful collaborations are built. Lara is an expert in pioneering brand activations and multi-dimensional partnerships that go beyond traditional formats.
“I believe that relevance is created when talents are treated as partners, not as placement opportunities. Culture is not a channel. It is the space where brands can earn their meaning.”
These artists trust LOY. Agency as their exclusive brand collaboration partner. They include emerging stars and some of the most established creatives in the Swiss entertainment industry. True collaboration based on trust.
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