LOY. AGENCY
EMBEDDING BRANDS IN CULTURE
From a spontaneous collaboration to a lasting partnership: air up supports Swiss comedian Fabio Landert – from his first Crowd Work Format to his nationwide tour "Die verbotene Frucht". A partnership built on humour, authenticity and shared values.
– Partnership Strategy & Matchmaking
– Artist Relations & Creative Consulting
– Campaign & Tour Partnership Management
– Activation & Live Communication
– Cultural Positioning
air up wanted to connect its brand story with real people – through laughter, honesty and cultural relevance. Fabio Landert, known for his spontaneous crowd interaction and authentic stage presence, became the ideal voice for that connection.
LOY. Agency initiated and shaped the partnership, defining its strategic framework and curating the creative direction. After supporting Fabio’s first Crowd Work Format, air up became the official presenting partner of his nationwide tour Die verbotene Frucht. LOY. oversaw concept, artist relations and brand integration – ensuring that the partnership resonated both online and live on stage.
The collaboration evolved into a long-term cultural story. air up strengthened its position as a brand with humour, purpose and human connection – proving that real impact happens when brands share the stage, not just the spotlight.
